From Outdated to Outstanding:
A Web Redesign Success

Creative Cabinetry LLC, based in Palm, Pennsylvania, has been creating custom cabinetry for kitchens, bathrooms, and homes since 1999. With a focus on fine craftsmanship and a commitment to quality, the company’s team brings over 40 years of experience to every project. Creative Cabinetry specializes in turning client visions into reality, using state-of-the-art tools to ensure precision and efficiency. Serving the Lehigh Valley and surrounding areas, they offer bespoke cabinetry that reflects timeless design, durability, and functionality.

The original website, built in 2013, was outdated both in design and functionality. As a result, it no longer represented the high-quality craftsmanship Creative Cabinetry was known for. The site made it difficult to showcase recent projects or the full range of services offered. The design was stale, lacking the modern and professional aesthetic that aligned with the company’s state-of-the-art capabilities. Moreover, the limited functionality hampered their ability to effectively highlight their diverse portfolio of custom cabinetry and furniture.

The main objective was to create a dynamic, user-friendly website that would:

• Reflect the company’s high-quality craftsmanship and modern design capabilities.
• Showcase their impressive portfolio with a more robust, interactive project gallery.
• Enhance the user experience with simple navigation, clear calls to action, and streamlined content that educates visitors on their expertise.
• Provide a better digital presence that aligns with their vision of precision, creativity, and customer satisfaction.

1. Initial Consultation: In our first meeting, we worked with the client to understand their specific needs and expectations for their new site.
2. Industry Research: We studied other custom cabinetry businesses to ensure the new site would meet industry standards and expectations.
3. Website Audit: We conducted a comprehensive audit of the existing site to identify pain points and opportunities for improvement in both design and functionality.
4. Content Expansion: We focused on educating potential customers by expanding content about the company’s services and design processes. This helped position Creative Cabinetry as a trusted expert in the field.
5. Navigation Improvements: By streamlining the site’s navigation, we made it easier for users to find information and learn about the company’s unique offerings.

1. Mobile-Friendly Design: The new site is fully responsive, ensuring a seamless experience across all devices.
2. Enhanced Project Gallery: A more robust and engaging gallery was built to highlight a variety of custom cabinetry projects. Visitors can easily explore Creative Cabinetry’s diverse portfolio and get inspired for their own projects.
3. Streamlined Navigation: The site’s navigation was simplified to make it easy for users to find key information, view the company’s services, and contact Creative Cabinetry.
4. Updated Color Palette and Branding: We modernized the color scheme to reflect the quality and professionalism of the company, and we refreshed their existing logo by updating the color to match the new look of the site.

The redesign of Creative Cabinetry’s website successfully addressed their initial challenges by creating a modern, user-friendly site that better represents their high-end custom cabinetry work. With an updated aesthetic, enhanced functionality, and a more engaging portfolio gallery, Creative Cabinetry is now better positioned to attract potential clients and showcase their exceptional craftsmanship. This project is a great example of how strategic web design can help a business communicate its brand values and increase customer engagement.