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Is your website losing your business money? That’s a tough question for a lot of people to ask themselves, especially when they’ve invested a lot of time and resources into it…

Imagine all the pieces of your marketing puzzle are in place – social media [check], emails [check], paid ads [check]. They’re all doing their job and pointing those prospects to your website BUT that’s where their journey ends. They’re bouncing before they shop and you’re seeing little, if any, conversions. What is going on?

A full site audit would be a great place to start but… if you’re short on time and/or resources, here are 5 things you should ask yourself:

1. How long does it take for my site to load?

If your site takes a while to load, you’re losing customers. Online shoppers have zero patience and the longer they have to wait for a page on your site to load, the lower the chance they’ll be buying from you. A survey done by Unbounce in 2019 showed that nearly 70% of consumers admit that page speed impacts their willingness to buy from online retailers.

2. Is the design of my site clean and simple?

Just because you can add lots of flashy colors, fun animations and popups doesn’t necessarily mean you should. By keeping it simple, you allow the focus to be on your product (which is why they’re on your site) not distracting from it.

3. Is it easy to find my products?

Your site should be easy to navigate. Your visitor came to your site because they wanted to shop for a particular item not embark on a 25 minute odyssey to discover you don’t offer what they were searching for.

4. Is checking out a breeze?

You’re asking them to part with their hard-earned money, so this part of the process should be as pain-free as possible. Clean, simple and easy to follow. Offer your visitors the option to check out as a guest without registering.

5. Are you delivering what you promised?

Your customer has been searching for a purple unicorn with a beautiful rainbow mane. Your ad says that you have this exact majestic creature. Excitedly they click the link, ready to spend whatever dollar amount necessary to claim the beautiful beast as their own and instead they’re directed to a children’s tee with a white unicorn dancing in front of a rainbow. Not only are they disappointed, they’re angry – you’ve lost the sale AND the customer.

Ready to get to the bottom of why your site isn’t converting your browsers into buyers? Contact us today to schedule your free consultation!

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