Modernizing Skepton Construction’s Online Presence

Skepton Construction is a full-service commercial construction company with a reputation for excellence across various industries. With a modern approach to construction and old-school values, they offer a wide range of services, including pre-engineered steel building systems, sports construction, construction management, design-build, general construction, education and institutional building construction, and property maintenance.

Skepton Construction’s previous website was outdated in design and limited in functionality, no longer reflecting the modern yet time-honored quality they deliver. The site didn’t adequately showcase their full range of services – from pre-engineered building construction and sports complexes to design-build and property maintenance – making it difficult for prospective clients to grasp the depth and versatility of their expertise. Its stale navigation and visual presentation failed to capture the high standards and innovative spirit that define Skepton Construction, ultimately limiting their ability to effectively highlight recent projects and the comprehensive capabilities of their team.

Skepton Construction was referred to us by a long-time client who trusted our expertise in web design and development.

In order to deliver a site that aligned with Skepton Construction’s goals, we:

Discovery & Planning

• Met with the client to discuss their needs, wants, and goals for the new site.
• Conducted a competitive analysis using both client-provided competitors and additional research to identify opportunities for differentiation.
• Developed a comprehensive site map based on our findings.

Wireframing & Design

• Created an interactive wireframe illustrating the layout and navigation of the site.
• Enabled the client to navigate the wireframe, giving them a clear understanding of the user experience before development.

Development & Implementation

• Built the site in WordPress, ensuring a modern design and streamlined navigation.
• Implemented a portfolio feature to showcase Skepton Construction’s recently completed projects.
• Integrated SEO foundations to improve online visibility.
• Added accessiBe, a web accessibility tool, to ensure compliance and inclusivity.

Hosting & Ongoing Support

• Launched the site and we’re now providing managed WordPress hosting to ensure ongoing performance and security along with monthly SEO management to maintain and improve search engine visibility.

• Improved User Experience: Streamlined navigation and a modern design make it easier for visitors to explore services and projects.
• Showcase of Expertise: A dedicated portfolio highlights Skepton Construction’s capabilities and recent successes.
• Accessibility: Integration of accessiBe ensures an inclusive experience for all users.