Time. Probably the most valuable asset you have as a small business owner. You can become more efficient with your time, but you can never create more of it. You wear many hats and sometimes you wear all of them.
Remember when you kicked that 9-5 work habit for the greener pastures and freedom of self-employment, expecting less work and more “me” time? Instead, you dove headfirst into long workdays, blurred weekends and working vacations. I feel your pain…
You started your business because you had a passion for what you do – not because you wanted to take care of your bookkeeping, manage employees or market yourself.
Add social media into the mix and you’re suddenly looking for the 8th day of the week… Sure, social media has provided us endless opportunities to share our message with people, but it requires time and effort – creating your profile(s), taking photos, developing copy, posting, responding to comments, reading messages.
So. Much. Time.
Hiring an outside agency to handle it for you is a good option. Depending on your goals, there are choices – and lots of them. For example:
- If you’re a storefront that is just looking to maintain a presence on your social profiles without any real expectation of return on your investment, an agency that provides quantity of posts over quality of posts may be right for you.
- If you’re expecting real results from your social media efforts, you’ll want to find an agency that will work with you to develop a viable strategy that will help to grow your business.
Understanding what type of strategy you need and finding the right partner to execute that strategy can give you back some of that time you so desperately need as a small business owner. Time to drive your business forward, grow your reach, say hello to new leads, measure your success and, most importantly, time to reclaim some of your weekends.
Ready to explore how your social media can work for you? Let’s set up a time to chat to see if we’re a good fit!